{"id":10428,"date":"2025-10-08T18:20:08","date_gmt":"2025-10-08T22:20:08","guid":{"rendered":"https:\/\/www.thelogisticsoflogistics.com\/?p=10428"},"modified":"2025-10-08T18:20:08","modified_gmt":"2025-10-08T22:20:08","slug":"sales-insights-for-logistics-leaders-with-trey-griggs","status":"publish","type":"post","link":"https:\/\/www.thelogisticsoflogistics.com\/sales-insights-for-logistics-leaders-with-trey-griggs\/","title":{"rendered":"Sales Insights for Logistics Leaders with Trey Griggs"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>In \u201cSales Insights for Logistics Leaders\u201d, <a id=\"OWA5ba779df-4d9e-0927-0992-098f366440a8\" class=\"x_fui-Link x____1q1shib x_f2hkw1w x_f3rmtva x_f1ewtqcl x_fyind8e x_f1k6fduh x_f1w7gpdv x_fk6fouc x_fjoy568 x_figsok6 x_f1s184ao x_f1mk8lai x_fnbmjn9 x_f1o700av x_f13mvf36 x_f1cmlufx x_f9n3di6 x_f1ids18y x_f1tx3yz7 x_f1deo86v x_f1eh06m1 x_f1iescvh x_fhgqx19 x_f1olyrje x_f1p93eir x_f1nev41a x_f1h8hb77 x_f1lqvz6u x_f10aw75t x_fsle3fq x_f17ae5zn x_OWAAutoLink x_elementToProof\" title=\"https:\/\/www.linkedin.com\/in\/josephlynchjr\/\" href=\"https:\/\/www.linkedin.com\/in\/josephlynchjr\/\" target=\"_blank\" rel=\"noreferrer noopener\" data-auth=\"NotApplicable\" data-linkindex=\"2\">Joe Lynch<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/treygriggs\/\">Trey Griggs<\/a>, Founder and Chief Encouragement Officer of BETA Consulting Group,\u00a0 discuss\u00a0the strategy for logistics leaders to build a trusted brand and create sales momentum using clear messaging, social proof (testimonials), and self-awareness to replace reliance on their shrinking professional network.<\/p>\n<p><iframe title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/38518180\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/4c4ca4\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/FFFFFF\" height=\"192\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"true\" mozallowfullscreen=\"true\" oallowfullscreen=\"true\" msallowfullscreen=\"true\" style=\"border: none;\"><\/iframe>&nbsp;<\/p>\n<h2><strong>About Trey Griggs<\/strong><\/h2>\n<p class=\"p1\"><a href=\"https:\/\/www.linkedin.com\/in\/treygriggs\/\">Trey Griggs<\/a> is the Founder and Chief Encouragement Officer of BETA Consulting Group, dedicated to building great brands within the transportation industry. His company focuses on sales &amp; marketing consulting, including Go-To-Marketing strategies, crafting engaging messaging and building social proof. He is a podcast host, as well as a highly sought-after event emcee, author and keynote speaker, focusing on sales, marketing, leadership and self-awareness.<\/p>\n<h2 class=\"x_MsoNormal\"><b>About Beta Consulting Group<\/b><\/h2>\n<p class=\"x_MsoNormal\"><a href=\"http:\/\/www.betaconsultinggroup.com\/\">BETA Consulting Group<\/a> is in the business of building brands through foundational messaging and customer testimonial videos, along with creating relevant content for the transportation industry through LinkedIn LIVE shows and industry events to entertain, educate and inspire. Trey collaborates with industry titans in sales and marketing to ensure his clients have the best resources to build their brands and drive revenue growth.<\/p>\n<h2><strong>Key Takeaways: Sales Insights for Logistics Leaders<\/strong><\/h2>\n<ul class=\"ul1\">\n<li class=\"li1\">In \u201cSales Insights for Logistics Leaders\u201d, Joe Lynch and Trey Griggs, Founder and Chief Encouragement Officer of BETA Consulting Group,\u00a0 discuss\u00a0the strategy for logistics leaders to build a trusted brand and create sales momentum using clear messaging, social proof (testimonials), and self-awareness to replace reliance on their shrinking professional network.<\/li>\n<li class=\"li1\">Shift from Network Selling to a True Marketing Engine: Selling exclusively to your existing network in logistics eventually hits a wall. Sustainable, massive sales momentum requires building a defined marketing engine that consistently generates brand awareness, trust, and a predictable pipeline of high-intent buyers.<\/li>\n<li class=\"li1\">Foundational Messaging is the Sales Accelerator: Logistics companies must move away from confusing industry jargon. Leaders should adopt clear, customer-centric messaging frameworks (like Storybrand) to ensure prospects immediately understand the problem being solved and the solution offered, thereby reducing the sales cycle and increasing engagement.<\/li>\n<li class=\"li1\">Social Proof is the New Sales Pitch: Relying on sales reps alone is inefficient. Logistics leaders must proactively build social proof\u2014primarily through customer testimonial videos\u2014to let clients do the selling. This &#8220;social proof&#8221; builds immediate trust and credibility, especially in the technology sector.<\/li>\n<li class=\"li1\">Self-Awareness Drives Sales Leadership: Effective sales leadership in logistics technology is rooted in self-awareness. Leaders who understand their personal strengths and weaknesses are better equipped to coach their teams, build strong personal brands, and create a culture of intentional, rather than reactive, sales performance.<\/li>\n<li class=\"li1\">Build a Brand, Not Just a Sales Team: In a crowded logistics technology market, the brand <i>is<\/i> the lead generator. Focus your consulting and content efforts on building a known and trusted brand that attracts high-quality buyers who are already predisposed to work with you.<\/li>\n<li class=\"li1\">The Breadth of Logistics Tech Knowledge Matters: For sales teams selling technology (TMS, Visibility, RPA), deep knowledge across the entire freight ecosystem is crucial. Leaders must ensure their teams can speak fluently about complex solutions to both brokers and carriers to position their product effectively.<\/li>\n<li class=\"li1\">Embrace the Coach&#8217;s Mindset: Drawing from his background as a teacher and coach, Trey emphasizes that sales leaders should prioritize coaching and development. Instilling discipline and a focus on core sales techniques is the key to creating a team that consistently exceeds goals, regardless of market volatility.<\/li>\n<\/ul>\n<h2><strong>Learn More About Sales Insights for Logistics Leaders<\/strong><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/treygriggs\/\">Trey on LinkedIn<\/a><\/p>\n<p><a href=\"http:\/\/www.twitter.com\/treygriggs24\">Trey on Twitter<\/a><\/p>\n<p><a href=\"http:\/\/www.tiktok.com\/treygriggs24\">Trey on TikTok<\/a><\/p>\n<p><a href=\"http:\/\/www.instagram.com\/treygriggs24\">Trey on Instagram<\/a><\/p>\n<p><a href=\"http:\/\/www.facebook.com\/treygriggs24\">Trey on Facebok<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/beta-consulting-group\/\">Beta Consulting Group on LinkedIn<\/a><\/p>\n<p><a href=\"http:\/\/www.betaconsultinggroup.com\/\">Beta Consulting Group website<\/a><\/p>\n<p><a href=\"https:\/\/www.thelogisticsoflogistics.com\/key-takeaways-from-tmsa-elevate-with-trey-griggs\/\">Key Takeaways from TMSA Elevate with Trey Griggs<\/a><\/p>\n<h2><strong>The Logistics of Logistics Podcast<\/strong><\/h2>\n<ul>\n<li>If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.<\/li>\n<li>The Logistics of Logistics Podcast:\u00a0<a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz\">Google<\/a>,\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-logistics-of-logistics-podcast\/id1409735368\">Apple<\/a>,\u00a0<a href=\"https:\/\/www.thelogisticsoflogistics.com\/\">Castbox<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ\">Spotify<\/a>,\u00a0<a href=\"https:\/\/www.stitcher.com\/podcast\/dancewaves\/the-logistics-of-logistics\">Stitcher<\/a>,\u00a0<a href=\"https:\/\/player.fm\/series\/the-logistics-of-logistics-podcast\">PlayerFM<\/a>,\u00a0<a href=\"http:\/\/tun.in\/pi548\">Tunein<\/a>,\u00a0<a href=\"https:\/\/www.podbean.com\/podcast-detail\/dtyrb-7364a\/The-Logistics-of-Logistics-Podcast\">Podbean<\/a>,\u00a0<a href=\"https:\/\/www.owltail.com\/podcast\/23776-The-Logistics-of-Logistics-Podcast\/episodes\">Owltail<\/a>,\u00a0<a href=\"https:\/\/directory.libsyn.com\/shows\/view\/id\/thelolpodcast\">Libsyn<\/a>,\u00a0<a href=\"https:\/\/overcast.fm\/itunes1409735368\/the-logistics-of-logistics-podcast\">Overcast<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/channel\/UCQPVXYJLkj3mIceUYPIOedA\">Check out The Logistics of Logistics on Youtube<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":79,"featured_media":10430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1012,991,985,711],"tags":[],"class_list":["post-10428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-podcast","category-sales-marketing","category-technology"],"featured_image_src":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2025\/10\/feature-image-01-1.png","author_info":{"display_name":"Joe 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