{"id":10696,"date":"2026-02-18T17:54:39","date_gmt":"2026-02-18T22:54:39","guid":{"rendered":"https:\/\/www.thelogisticsoflogistics.com\/?p=10696"},"modified":"2026-02-18T17:56:26","modified_gmt":"2026-02-18T22:56:26","slug":"the-career-accelerator-why-leaders-choose-tmsa-with-jennifer-karpus-romain","status":"publish","type":"post","link":"https:\/\/www.thelogisticsoflogistics.com\/the-career-accelerator-why-leaders-choose-tmsa-with-jennifer-karpus-romain\/","title":{"rendered":"The Career Accelerator: Why Leaders Choose TMSA with Jennifer Karpus-Romain"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span data-teams=\"true\">In \u201cThe Career Accelerator: Why Leaders Choose TMSA\u201d, <a id=\"menurd5e\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.linkedin.com\/in\/josephlynchjr\/\" href=\"https:\/\/www.linkedin.com\/in\/josephlynchjr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"V\u00ednculo Joe Lynch\">Joe Lynch<\/a> and <span class=\"s1\"><a href=\"https:\/\/www.linkedin.com\/in\/jenkarpusromain\/\">Jennifer Karpus-Romain<\/a><\/span>, Executive Director at the\u00a0Transportation Marketing &amp; Sales Association (TMSA), discuss how specialized community and education drive logistics success. Growth follows connection.<\/span><\/p>\n<p><iframe style=\"border: none;\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/40156790\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/4c4ca4\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/FFFFFF\" width=\"100%\" height=\"192\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"30\" data-lineheight=\"33px\"><strong>About Jennifer Karpus-Romain<\/strong><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/jenkarpusromain\/\">Jennifer<\/a>\u00a0serves as the Executive Director at the\u00a0<a href=\"https:\/\/www.tmsatoday.org\/\">Transportation Marketing &amp; Sales Association (TMSA)<\/a>\u00a0and as an adjunct professor at Cuyahoga Community College teaching social media. Previously, she was Director of Marketing for Faye, a software integration firm, and has also held roles in the publishing and marketing industries, and managed her own content and publishing firm. Karpus-Romain has her Bachelor of Science in Journalism from Ohio University and received her MBA from Capella University.<\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"30\" data-lineheight=\"33px\"><strong>About Transportation Marketing and Sales Association (TMSA)<\/strong><\/h2>\n<p>Sales and marketing professionals in the logistics and transportation industry come to the\u00a0<a href=\"https:\/\/www.tmsatoday.org\/\">Transportation Marketing and Sales Association (TMSA)<\/a>as the place to learn, to grow, to have fun together and to make lasting connections. Members enjoy access to live events, virtual forums and exclusive member-only benefits.\u00a0\u00a0The association was founded in 1924 and has gone through many names and iterations throughout the years, but it\u2019s mission to be\u00a0<i>the<\/i>\u00a0resource for its members has never changed.<\/p>\n<h2><strong>Key Takeaways: The Career Accelerator: Why Leaders Choose TMSA<\/strong><\/h2>\n<ul class=\"ul1\">\n<li class=\"li1\"><span data-teams=\"true\">In \u201cThe Career Accelerator: Why Leaders Choose TMSA\u201d, Joe Lynch and <span class=\"s1\">Jennifer Karpus-Romain<\/span>, Executive Director at the\u00a0Transportation Marketing &amp; Sales Association (TMSA), discuss how specialized community and education drive logistics success. Growth follows connection.<\/span><\/li>\n<li class=\"li1\">A Century of Evolution: The TMSA isn&#8217;t a &#8220;new kid on the block.&#8221; Founded in 1924 (originally focused on railroad advertising), the association has spent over 102 years evolving alongside the industry. While the name has changed to reflect modern logistics, its core mission\u2014to be the premier resource for sales and marketing professionals\u2014has remained constant.<\/li>\n<li>\n<div role=\"presentation\"><span class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\">The New \u201cTrack-Based\u201d Educational Model: To provide better ROI, the TMSA has moved away from a one-size-fits-all approach. They now offer five distinct tracks: 1. Company Leader, 2. Sales Leader, 3. Sales Practitioner, 4. Marketing Leader, 5. Marketing Practitioner<\/span><\/div>\n<\/li>\n<li>\n<div role=\"presentation\"><span class=\"x_elementToProof\">The Track-Based approach ensures that whether you are a solo marketer or a VP of Sales, you are networking and learning with peers facing your specific daily challenges.<\/span><\/div>\n<\/li>\n<li class=\"li1\">&#8220;Human First&#8221; Leadership in an AI World: Jennifer emphasizes that while tools like ChatGPT (which she humorously calls &#8220;Atlas&#8221;) are vital for efficiency\u2014especially for small teams\u2014the human element is the true differentiator. In an era of automated emails and AI-generated content, leaders choose TMSA to learn how to keep their brand voice authentic and human.<\/li>\n<li class=\"li1\">The &#8220;Tech Mic Drop&#8221; &amp; AI Showdown: Rather than traditional, dry keynotes, the upcoming Elevate Conference (June 7\u20139 in Denver) features a technology showdown. Competitors must present real-world results and efficiencies rather than just sales pitches. This helps members cut through the &#8220;noise&#8221; of the saturated logistics tech market.<\/li>\n<li class=\"li1\">Bridging the Sales and Marketing Gap: A major theme of the interview is the &#8220;merger&#8221; of sales and marketing (or &#8220;Smarketing&#8221;). Jennifer points out that marketing should be creating &#8220;sales enablement&#8221; content\u2014like simple infographics\u2014that salespeople actually use, while sales should be providing feedback on lead quality to create a unified revenue-generating engine.<\/li>\n<li class=\"li1\">Real Insights from Shipper Panels: One of the highest-value segments of their events is the Shipper Panel. Jennifer explains that they bring in actual big-name shippers who give &#8220;brutally honest&#8221; feedback. This is a rare opportunity for sales and marketing teams to hear exactly how shippers want to be approached\u2014and more importantly, what &#8220;cringe-worthy&#8221; tactics to avoid.<\/li>\n<li class=\"li1\">Professional Development as a &#8220;Career Accelerator\u201d: For &#8220;teams of one&#8221; or those in &#8220;flyover states,&#8221; TMSA provides a sense of community. Beyond just learning, it offers leadership opportunities through committee work that professionals might not get at their day jobs. Jennifer views the association as a place to &#8220;sharpen the sword&#8221; so members are ready when market conditions (like the recent freight recession) finally turn around.<\/li>\n<\/ul>\n<h2><b>Learn More About The Career Accelerator: Why Leaders Choose TMSA<\/b><\/h2>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.linkedin.com\/in\/jenkarpusromain\/\">Jennifer Karpus-Romain | Linkedin<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.linkedin.com\/company\/transportation-marketing-and-sales-association\/\">TMSA | Linkedin<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.tmsatoday.org\/\">TMSA homepage<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.tmsatoday.org\/membership\">TMSA membership page<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/events.tmsatoday.org\/\">TMSA ELEVATE Event Page<\/a><\/span><\/p>\n<p class=\"p1\"><a href=\"https:\/\/www.tmsatoday.org\/membership\">TMSA Membership Page that highlights Tracks<\/a><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.thelogisticsoflogistics.com\/elevating-transportation-sales-and-marketing-with-jennifer-karpus-romain\/\">Elevating Transportation Sales and Marketing with Jennifer Karpus-Romain | The Logistics of Logistics<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.thelogisticsoflogistics.com\/tmsa-key-takeaways-with-jennifer-karpus-romain\/\">TMSA Key Takeaways with Jennifer Karpus-Romain | The Logistics of Logistics<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.thelogisticsoflogistics.com\/building-a-freight-sales-marketing-community-with-jennifer-karpus-romain\/\">Building a Freight Sales &amp; Marketing Community with Jennifer Karpus-Romain<\/a><\/p>\n<h2 class=\"p1\"><b>The Logistics of Logistics Podcast<\/b><\/h2>\n<ul class=\"ul1\">\n<li class=\"li2\">If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.<\/li>\n<li class=\"li3\"><span class=\"s5\">The Logistics of Logistics Podcast:\u00a0<a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz\"><span class=\"s2\">Google<\/span><\/a>,\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-logistics-of-logistics-podcast\/id1409735368\"><span class=\"s2\">Apple<\/span><\/a>,\u00a0<a href=\"https:\/\/www.thelogisticsoflogistics.com\/\"><span class=\"s2\">Castbox<\/span><\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ\"><span class=\"s2\">Spotify<\/span><\/a>,\u00a0<a href=\"https:\/\/www.stitcher.com\/podcast\/dancewaves\/the-logistics-of-logistics\"><span class=\"s2\">Stitcher<\/span><\/a>,\u00a0<a href=\"https:\/\/player.fm\/series\/the-logistics-of-logistics-podcast\"><span class=\"s2\">PlayerFM<\/span><\/a>,\u00a0<a href=\"http:\/\/tun.in\/pi548\"><span class=\"s2\">Tunein<\/span><\/a>,\u00a0<a href=\"https:\/\/www.podbean.com\/podcast-detail\/dtyrb-7364a\/The-Logistics-of-Logistics-Podcast\"><span class=\"s2\">Podbean<\/span><\/a>,\u00a0<a href=\"https:\/\/www.owltail.com\/podcast\/23776-The-Logistics-of-Logistics-Podcast\/episodes\"><span class=\"s2\">Owltail<\/span><\/a>, <a href=\"https:\/\/directory.libsyn.com\/shows\/view\/id\/thelolpodcast\"><span class=\"s2\">Libsyn<\/span><\/a>,\u00a0<a href=\"https:\/\/overcast.fm\/itunes1409735368\/the-logistics-of-logistics-podcast\"><span class=\"s2\">Overcast<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><span class=\"s4\"><a href=\"https:\/\/www.youtube.com\/channel\/UCQPVXYJLkj3mIceUYPIOedA\"><span class=\"s6\">Check out The Logistics of Logistics on Youtube<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":251,"featured_media":10699,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1012,991,985,709],"tags":[],"class_list":["post-10696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-podcast","category-sales-marketing","category-transportation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Career Accelerator: Why Leaders Choose TMSA<\/title>\n<meta name=\"description\" content=\"In \u201cThe Career Accelerator: Why Leaders Choose TMSA\u201d, Joe Lynch and Jennifer Karpus-Romain, Executive Director at the\u00a0Transportation Marketing &amp; 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