{"id":10788,"date":"2026-04-23T18:40:13","date_gmt":"2026-04-23T22:40:13","guid":{"rendered":"https:\/\/www.thelogisticsoflogistics.com\/?p=10788"},"modified":"2026-04-23T18:40:13","modified_gmt":"2026-04-23T22:40:13","slug":"the-rise-of-freight-orchestration-with-goodships-derek-netelenbos","status":"publish","type":"post","link":"https:\/\/www.thelogisticsoflogistics.com\/the-rise-of-freight-orchestration-with-goodships-derek-netelenbos\/","title":{"rendered":"The Rise of Freight Orchestration with GoodShip&#8217;s Derek Netelenbos"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span data-teams=\"true\">In \u201cThe Rise of Freight Orchestration with GoodShip&#8217;s Derek Netelenbos\u201d, <a id=\"menurd5e\" class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.linkedin.com\/in\/josephlynchjr\/\" href=\"https:\/\/www.linkedin.com\/in\/josephlynchjr\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"V\u00ednculo Joe Lynch\">Joe Lynch<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/dereknetelenbos\/\">Derek Netelenbos<\/a>, VP of Partnerships at GoodShip, discuss how an orchestration layer unifies fragmented data to shift logistics from reactive manual tasks to proactive, AI-driven strategy.\u00a0<\/span><\/p>\n<p><iframe style=\"border-image: initial; border: medium none currentcolor;\" title=\"Embed Player\" src=\"https:\/\/play.libsyn.com\/embed\/episode\/id\/40995630\/height\/192\/theme\/modern\/size\/large\/thumbnail\/yes\/custom-color\/4c4ca4\/time-start\/00:00:00\/playlist-height\/200\/direction\/backward\/download\/yes\/font-color\/FFFFFF\" width=\"100%\" height=\"192\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><strong>About Derek Netelenbos<\/strong><\/h2>\n<p><span data-olk-copy-source=\"MessageBody\"><a href=\"https:\/\/www.linkedin.com\/in\/dereknetelenbos\/\">Derek Netelenbos<\/a> is the VP of Partnerships at GoodShip, the all-in-one platform for freight orchestration and procurement, built for transportation teams, by transportation teams. Derek brings extensive experience building and scaling partnerships and revenue organizations across the logistics and technology sectors. Prior to GoodShip, Derek held leadership roles at Parade, Metafora, Convoy, Groupon and Expedia, where he built and led high-performing teams across sales, sales operations, business development, account management, and strategic partnerships.<\/span><\/p>\n<h2><strong>About GoodShip<\/strong><\/h2>\n<p><a href=\"http:\/\/www.goodship.io\/\">GoodShip<\/a> is the all-in-one platform for freight orchestration and procurement, built for transportation teams, by transportation teams. GoodShip unifies freight data, surfaces real-time insights, and helps teams move from reactive decision-making to coordinated, data-driven execution. With the recent launch of Laney, the industry&#8217;s first AI Transportation Analyst, teams can ask questions about their network and receive in-depth answers in seconds through an intuitive, conversational interface. Learn more at\u00a0<a title=\"http:\/\/www.goodship.io\" href=\"http:\/\/www.goodship.io\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">www.goodship.io<\/a>.<\/p>\n<h2><strong>Key Takeaways: The Rise of Freight Orchestration<\/strong><\/h2>\n<ul class=\"ul1\">\n<li class=\"li1\"><span data-teams=\"true\"><span data-teams=\"true\">In \u201cThe Rise of Freight Orchestration with GoodShip&#8217;s Derek Netelenbos\u201d, Joe Lynch and Derek Netelenbos, VP of Partnerships at GoodShip, <\/span><\/span>discuss how an orchestration layer unifies fragmented data to shift logistics from reactive manual tasks to proactive, AI-driven strategy.<\/li>\n<li class=\"li1\">The &#8220;Orchestration&#8221; Solution: GoodShip acts as an orchestration layer that unifies disparate data from TMS, ERP, WMS, and visibility platforms. This allows teams to move from reactive, fragmented decision-making to coordinated, data-driven execution.<\/li>\n<li class=\"li1\">Automated Scorecarding: One of the biggest pain points discussed was the manual effort required to create carrier scorecards. GoodShip automates this process, providing a &#8220;single source of truth&#8221; that both shippers and carriers can view simultaneously to ensure transparency and performance alignment.<\/li>\n<li class=\"li1\">Laney, the AI Analyst: GoodShip introduced Laney, an embedded AI agent that allows users to ask complex, unstructured questions about their freight network. Instead of sifting through pivot tables, users can ask Laney to simulate scenarios\u2014like the cost implications of reallocating volume from an underperforming carrier.<\/li>\n<li class=\"li1\">Modernizing the RFP Process: Traditionally, RFPs were &#8220;root canal&#8221; events done once a year due to their complexity. GoodShip streamlines procurement, allowing shippers to run more frequent (e.g., quarterly) mini-bids with high-fidelity data, which reduces risk for carriers and leads to more resilient pricing.<\/li>\n<li class=\"li1\">Expansion to LSPs and Brokers: While GoodShip started with a focus on shippers, the platform has officially expanded to help Logistics Service Providers (LSPs) and brokers. This helps the &#8220;sell side&#8221; respond to bids more efficiently and manage their own carrier networks with better intelligence.<\/li>\n<li class=\"li1\">Rapid Deployment via Flat Files: To avoid the long implementation cycles common in logistics tech, GoodShip specializes in ingesting &#8220;flat file&#8221; data (spreadsheets, scraped emails, etc.). This allows them to go from contract signing to full deployment in just three to four weeks.<\/li>\n<li class=\"li1\">Data as an Asset: Derek emphasized that every company\u2019s historical operating history is a &#8220;gold mine&#8221; of insights. Orchestration is the process of mining that data to uncover hidden efficiencies that were previously buried in tribal knowledge or disconnected systems.<\/li>\n<\/ul>\n<h2><strong>Learn More About The Rise of Freight Orchestration<\/strong><\/h2>\n<p><span data-teams=\"true\"><a href=\"https:\/\/www.linkedin.com\/in\/dereknetelenbos\/\">Derek Netelenbos | Linkedin<\/a><\/span><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/goodship-io\/\">GoodShip | Linkedin<\/a><\/p>\n<p><a href=\"http:\/\/www.goodship.io\/\">GoodShip<\/a><\/p>\n<p><a href=\"https:\/\/www.goodship.io\/freight-optimization-software-procurement-platform-goodship?utm_campaign=42985654-Logistics%20of%20Logistics&amp;utm_source=Shipper-LogisticsofLogisticsDerekN\"><span data-olk-copy-source=\"MessageBody\">Learn more about Shipper offering<\/span><\/a><\/p>\n<p><a href=\"https:\/\/hubs.la\/Q04df_dN0\"><span data-olk-copy-source=\"MessageBody\">Learn more about Broker offering<\/span><\/a><\/p>\n<p><a href=\"https:\/\/hubs.la\/Q04df_G_0\"><span data-olk-copy-source=\"MessageBody\">Meet Laney, GoodShip&#8217;s AI Transportation Analyst<\/span><\/a><\/p>\n<p><a href=\"https:\/\/www.thelogisticsoflogistics.com\/insight-to-action-with-ryan-soskin\/\">Insight to Action with Ryan Soskin<\/a><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"30\" data-lineheight=\"33px\"><strong>The Logistics of Logistics Podcast<\/strong><\/h2>\n<ul>\n<li>If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.<\/li>\n<li>The Logistics of Logistics Podcast:\u00a0<a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz\">Google<\/a>,\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-logistics-of-logistics-podcast\/id1409735368\">Apple<\/a>,\u00a0<a href=\"https:\/\/www.thelogisticsoflogistics.com\/\">Castbox<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ\">Spotify<\/a>,\u00a0<a href=\"https:\/\/www.stitcher.com\/podcast\/dancewaves\/the-logistics-of-logistics\">Stitcher<\/a>,\u00a0<a href=\"https:\/\/player.fm\/series\/the-logistics-of-logistics-podcast\">PlayerFM<\/a>,\u00a0<a href=\"http:\/\/tun.in\/pi548\">Tunein<\/a>,\u00a0<a href=\"https:\/\/www.podbean.com\/podcast-detail\/dtyrb-7364a\/The-Logistics-of-Logistics-Podcast\">Podbean<\/a>,\u00a0<a href=\"https:\/\/www.owltail.com\/podcast\/23776-The-Logistics-of-Logistics-Podcast\/episodes\">Owltail<\/a>,\u00a0<a href=\"https:\/\/directory.libsyn.com\/shows\/view\/id\/thelolpodcast\">Libsyn<\/a>,\u00a0<a href=\"https:\/\/overcast.fm\/itunes1409735368\/the-logistics-of-logistics-podcast\">Overcast<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/channel\/UCQPVXYJLkj3mIceUYPIOedA\">Check out The Logistics of Logistics on Youtube<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":251,"featured_media":10790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1012,991,711,709],"tags":[],"class_list":["post-10788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-podcast","category-technology","category-transportation"],"featured_image_src":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2026\/04\/feature-image-2.png","author_info":{"display_name":"Nathalie 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