{"id":4038,"date":"2014-08-08T18:27:57","date_gmt":"2014-08-08T22:27:57","guid":{"rendered":"https:\/\/www.thelogisticsoflogistics.com\/?p=4038"},"modified":"2018-10-22T16:45:39","modified_gmt":"2018-10-22T20:45:39","slug":"the-changing-relationship-between-ltl-carriers-and-3pls","status":"publish","type":"post","link":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/","title":{"rendered":"The Changing Relationship Between LTL Carriers and 3PLs"},"content":{"rendered":"<p><iframe src=\"\/\/www.youtube.com\/embed\/FHqD6F4FXtg?rel=0\" width=\"500\" height=\"281\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>On July 30<sup>th<\/sup>, I hosted a webinar where my friend and colleague, Erik Malin gave a presentation on the changing relationship between the LTL carriers and 3PLs.\u00a0 Erik is the Director of Strategy at <a href=\"http:\/\/carrierdirect.co\/\" target=\"_blank\">CarrierDirec<\/a>t.\u00a0 CarrierDirect works with the top transportation and logistics companies so they definitely have their fingers on the pulse of the LTL industry.<\/p>\n<p>A video of the presentation is above. \u00a0 To get a copy of the webinar materials, click this link, \u201c<a href=\"http:\/\/carrierdirect.co\/cd-in-the-news\/carrierdirects-erik-malin-presents-ltl-competitive-landscape\/\" target=\"_blank\">Staying Competitive: The Changing LTL Carrier \/ Broker Environment<\/a>.\u201d<\/p>\n<h4>LTL Carriers and 3PL Changes: My Takeaways from the Webinar<\/h4>\n<ol>\n<li>LTL carriers are healthy again and they are rethinking their relationships with the 3PLs.\u00a0 The LTL carriers are getting good freight from 3PLs, so the relationship is working in many ways.\u00a0 However, there is much room for improvement.<\/li>\n<li>The 10 largest LTL carriers have almost 70% of the market share.\u00a0 These carriers are well run, billion dollar companies that will no longer tolerate bad 3PL relationships.<\/li>\n<li>Tonnage shipped via LTL has steadily risen since the market lows of 2009.\u00a0 The increased tonnage, the driver shortage along with better asset utilization has reduced capacity.<\/li>\n<li>Tighter capacity means the LTL carriers have pricing power.\u00a0 Additionally, the carriers are implementing new pricing models like dimensional pricing and dynamic pricing.<\/li>\n<li>LTL carriers are implementing two tier pricing for the 3PLs.\u00a0 The best partner 3PLs will get the best pricing.<\/li>\n<li>3PLs will become an extension of the LTL carrier\u2019s sales channels.\u00a0 3PLs will be expected to bring good, profitable business in order to be a preferred partner.\u00a0 New 3PLs will find it harder to get pricing from the carriers.<\/li>\n<li>To keep LTL carrier relationships, 3PLs and shippers will need carrier engagement strategies.\u00a0 3PLs will need to treat the carriers as well as they treat their customers.<\/li>\n<\/ol>\n<p>My takeaways are very high level and don&#8217;t do justice to the fact filled insights shared in the webinar.<\/p>\n<p>I would really like your feedback on the \u00a0webinar. \u00a0Do you agree with the content? \u00a0Should something be added? \u00a0Have you seen some of the changes described in the webinar?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On July 30th, I hosted a webinar where my friend<\/p>\n","protected":false},"author":2,"featured_media":4050,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[811],"tags":[],"class_list":["post-4038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selecting-a-3pl-2"],"featured_image_src":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg","author_info":{"display_name":"joelynch","author_link":"https:\/\/www.thelogisticsoflogistics.com\/author\/joelynch\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Changing Relationship Between LTL Carriers and 3PLs | The Logistics of Logistics<\/title>\n<meta name=\"description\" content=\"The relationship between the LTL carriers and 3PLs is changing. This post contains a recording of the webinar and notes from the webinar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Changing Relationship Between LTL Carriers and 3PLs | The Logistics of Logistics\" \/>\n<meta property=\"og:description\" content=\"The relationship between the LTL carriers and 3PLs is changing. This post contains a recording of the webinar and notes from the webinar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/\" \/>\n<meta property=\"og:site_name\" content=\"The Logistics of Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-08T22:27:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-22T20:45:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"joelynch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joelynch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/\"},\"author\":{\"name\":\"joelynch\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2\"},\"headline\":\"The Changing Relationship Between LTL Carriers and 3PLs\",\"datePublished\":\"2014-08-08T22:27:57+00:00\",\"dateModified\":\"2018-10-22T20:45:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/\"},\"wordCount\":350,\"image\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg\",\"articleSection\":[\"Selecting a 3PL\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/\",\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/\",\"name\":\"The Changing Relationship Between LTL Carriers and 3PLs | The Logistics of Logistics\",\"isPartOf\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg\",\"datePublished\":\"2014-08-08T22:27:57+00:00\",\"dateModified\":\"2018-10-22T20:45:39+00:00\",\"author\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2\"},\"description\":\"The relationship between the LTL carriers and 3PLs is changing. This post contains a recording of the webinar and notes from the webinar.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#primaryimage\",\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg\",\"contentUrl\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg\",\"width\":450,\"height\":300,\"caption\":\"Relationship Between LTL Carriers and 3PLs\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#website\",\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/\",\"name\":\"The Logistics of Logistics\",\"description\":\"3PL Growth Strategies \/ Logistics &amp; Supply Chain Training\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thelogisticsoflogistics.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2\",\"name\":\"joelynch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31de1763aa673fdbd4873fd3a1227e08cfdb457850ddd0aca962b1dbfb1a7e27?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31de1763aa673fdbd4873fd3a1227e08cfdb457850ddd0aca962b1dbfb1a7e27?s=96&d=mm&r=g\",\"caption\":\"joelynch\"},\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/author\/joelynch\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Changing Relationship Between LTL Carriers and 3PLs | The Logistics of Logistics","description":"The relationship between the LTL carriers and 3PLs is changing. This post contains a recording of the webinar and notes from the webinar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/","og_locale":"en_US","og_type":"article","og_title":"The Changing Relationship Between LTL Carriers and 3PLs | The Logistics of Logistics","og_description":"The relationship between the LTL carriers and 3PLs is changing. This post contains a recording of the webinar and notes from the webinar.","og_url":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/","og_site_name":"The Logistics of Logistics","article_published_time":"2014-08-08T22:27:57+00:00","article_modified_time":"2018-10-22T20:45:39+00:00","og_image":[{"width":450,"height":300,"url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg","type":"image\/jpeg"}],"author":"joelynch","twitter_misc":{"Written by":"joelynch","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#article","isPartOf":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/"},"author":{"name":"joelynch","@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2"},"headline":"The Changing Relationship Between LTL Carriers and 3PLs","datePublished":"2014-08-08T22:27:57+00:00","dateModified":"2018-10-22T20:45:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/"},"wordCount":350,"image":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg","articleSection":["Selecting a 3PL"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/","url":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/","name":"The Changing Relationship Between LTL Carriers and 3PLs | The Logistics of Logistics","isPartOf":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#primaryimage"},"image":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg","datePublished":"2014-08-08T22:27:57+00:00","dateModified":"2018-10-22T20:45:39+00:00","author":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2"},"description":"The relationship between the LTL carriers and 3PLs is changing. This post contains a recording of the webinar and notes from the webinar.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thelogisticsoflogistics.com\/the-changing-relationship-between-ltl-carriers-and-3pls\/#primaryimage","url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg","contentUrl":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg","width":450,"height":300,"caption":"Relationship Between LTL Carriers and 3PLs"},{"@type":"WebSite","@id":"https:\/\/www.thelogisticsoflogistics.com\/#website","url":"https:\/\/www.thelogisticsoflogistics.com\/","name":"The Logistics of Logistics","description":"3PL Growth Strategies \/ Logistics &amp; Supply Chain Training","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thelogisticsoflogistics.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2","name":"joelynch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31de1763aa673fdbd4873fd3a1227e08cfdb457850ddd0aca962b1dbfb1a7e27?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31de1763aa673fdbd4873fd3a1227e08cfdb457850ddd0aca962b1dbfb1a7e27?s=96&d=mm&r=g","caption":"joelynch"},"url":"https:\/\/www.thelogisticsoflogistics.com\/author\/joelynch\/"}]}},"jetpack_featured_media_url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2014\/08\/5948644_s.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts\/4038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/comments?post=4038"}],"version-history":[{"count":0,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts\/4038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/media\/4050"}],"wp:attachment":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/media?parent=4038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/categories?post=4038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/tags?post=4038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}