{"id":4307,"date":"2015-10-29T18:32:14","date_gmt":"2015-10-29T22:32:14","guid":{"rendered":"https:\/\/www.thelogisticsoflogistics.com\/?p=4307"},"modified":"2021-04-07T15:25:46","modified_gmt":"2021-04-07T19:25:46","slug":"the-3pl-buying-process-begins-online-and-you-arent-there","status":"publish","type":"post","link":"https:\/\/www.thelogisticsoflogistics.com\/the-3pl-buying-process-begins-online-and-you-arent-there\/","title":{"rendered":"The 3PL Buying Process Begins Online and You Aren&#8217;t There"},"content":{"rendered":"<h3>The 3PL buying process begins with shipper&#8217;s looking\u00a0online and you aren&#8217;t there.<\/h3>\n<p>It&#8217;s no surprise that shippers are using the internet to educate themselves and find better ways of doing business. Doesn&#8217;t it make sense that they choose their next 3PL from information they get online?<\/p>\n<p>Your prospect is looking for new providers, they might even be looking for a company just like yours, but they can&#8217;t find you.<\/p>\n<p>They can&#8217;t find you because you think the buying process begins when you cold call them. They can&#8217;t find you because you are too busy to get online.<\/p>\n<p>Your sales process might start when you pick up the phone, but for most shippers, the buying process begins online.<\/p>\n<p>Initially, the shipper is looking for ideas and best practices that they might implement with their current 3PL or their in-house people. They might be 6 months or a year away from buying, but they are already gathering information from the experts.<\/p>\n<p><em><strong>Well, the experts who are online anyway.<\/strong><\/em><\/p>\n<h3>Align Your Sales Process to the Customer&#8217;s Buying Process<\/h3>\n<p>The best sales organizations are aligning their sales process to their prospect&#8217;s buying process. If your prospect is online, you should be online.<\/p>\n<p><strong>Let Me Help<\/strong><\/p>\n<p>I can help your company get online, align your sales process to the buying process, and get you more sales. Contact me at <strong>joe@thelogisticsoflogistics.com<\/strong> or <strong>517.375.0631<\/strong> mobile.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 3PL buying process begins with shipper&#8217;s looking\u00a0online and you<\/p>\n","protected":false},"author":2,"featured_media":4310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1012,985,811,713,711],"tags":[],"class_list":["post-4307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-sales-marketing","category-selecting-a-3pl-2","category-special-services","category-technology"],"featured_image_src":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2015\/10\/Screen-Shot-2015-10-29-at-7.21.29-PM.png","author_info":{"display_name":"joelynch","author_link":"https:\/\/www.thelogisticsoflogistics.com\/author\/joelynch\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 3PL Buying Process Begins Online and You Aren&#039;t There<\/title>\n<meta name=\"description\" content=\"The 3PL buying process begins with shippers using the internet to educate themselves and find better ways of doing business. 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