{"id":4478,"date":"2016-07-28T08:11:22","date_gmt":"2016-07-28T12:11:22","guid":{"rendered":"https:\/\/www.thelogisticsoflogistics.com\/?p=4478"},"modified":"2021-04-07T15:23:47","modified_gmt":"2021-04-07T19:23:47","slug":"steve-jobs-owned-3pl","status":"publish","type":"post","link":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/","title":{"rendered":"If Steve Jobs Owned a 3PL"},"content":{"rendered":"

Everybody knows Steve Jobs, the iconic innovator, who transformed five different industries: computers, phones, music, digital publishing and movies (Pixar). He even left his mark in brick and mortar with the Apple Stores, which have been wildly successful.<\/p>\n

But what if Steve Jobs had unleased his crazed intensity and business mastery on the 3PL industry? What would Steve\u2019s 3PL look like?<\/p>\n

Below are 5 things that I think would characterize Steve Job\u2019s 3PL:<\/strong><\/p>\n

1. Understanding Customer Wants<\/strong><\/h3>\n

Steve Job\u2019s companies were known for delivering unbelievable products. Steve wasn\u2019t a mind reader; he was obsessed with learning about his customer. If Steve owned a 3PL, he would understand his customer, forward and backwards and better than any of his competitors. Steve recognized that designing great products and great customer experiences begins with a deep understanding of the customer.<\/p>\n

2. Play Your Own Game \u2013 Not Your Competition\u2019s<\/strong><\/h3>\n

Steve famously said “You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently<\/em>.” This sentence sums up Steve\u2019s philosophy about competition. Steve\u2019s companies won, by not competing head on with his competition. You can\u2019t get more agents than C.H. Robinson or more ships Maersk Line \u2013 find your own game. Dominate your niche.<\/p>\n

3. The Best Customer Experience<\/strong><\/h3>\n

Steve\u2019s 3PL would have the very best customer experience. Steve and his team would manage every aspect of the experience from prospect all the way through the fulfillment process. Since Steve\u2019s team would know the customer better than the customer knows themselves, they would be able to design the perfect customer experience. Since they avoid head to head competition, Steve\u2019s 3PL would be selling a differentiated product something that few 3PLs currently do. When you sell the same services and engage the same way, you compete on price (sound familiar?).<\/p>\n

4. Focused<\/strong><\/h3>\n

At Apple, Steve developed a culture of innovation and product development. Apple is filled with brilliant technologists and innovators \u2013 truly a new product development juggernaut. The company was full of great new ideas, but Jobs and his management team kept their teams extremely focused. They would rather develop one game changing product than a half dozen good products. Steve\u2019s 3PL would have a laser focus and most likely develop a killer solution for their ideal customer(s).<\/p>\n

5. Great Brand<\/strong><\/h3>\n

With Apple and its products, Steve created some of the most well-known brands in history so I think he would create a great brand if he owned a 3PL. Apple customers are fiercely loyal to the company and have a deep emotional connection to the brand. How many companies have customers who will sleep in the street to get their new product? A great brand isn\u2019t created in the marketing department \u2013 it is created in the design of the customer experience and product design. Every decision is a brand decision. Remember, phones, computers and technology were just as boring as logistics when Steve started out. He made those industries sexy and cool.<\/p>\n

Learning from Steve Jobs<\/strong><\/h3>\n

Let\u2019s face it, none of us are going to be able to match Steve Job\u2019s accomplishments, but we can still learn from his unbelievable achievements. We can gain a better understanding of our customers, develop better customer experiences, stay focused and create great 3PLs.<\/p>\n

Free Webinar \u2013 3PL Sales Growth Acceleration<\/strong><\/h3>\n

I am no Steve Jobs, but I am offering a great new webinar that will help you transform your service offering and accelerate your sales growth. Besides, I know more about transportation and logistics than Steve ever did. \ud83d\ude42<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1012,985,988,711,709],"tags":[],"class_list":["post-4478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-sales-marketing","category-supply-chain","category-technology","category-transportation"],"featured_image_src":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png","author_info":{"display_name":"joelynch","author_link":"https:\/\/www.thelogisticsoflogistics.com\/author\/joelynch\/"},"yoast_head":"\nIf Steve Jobs Owned a 3PL | The Logistics of Logistics<\/title>\n<meta name=\"description\" content=\"I am no Steve Jobs, but I am offering a great new webinar that will help you transform your service offering and accelerate your sales growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"If Steve Jobs Owned a 3PL | The Logistics of Logistics\" \/>\n<meta property=\"og:description\" content=\"I am no Steve Jobs, but I am offering a great new webinar that will help you transform your service offering and accelerate your sales growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/\" \/>\n<meta property=\"og:site_name\" content=\"The Logistics of Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-28T12:11:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-07T19:23:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png\" \/>\n\t<meta property=\"og:image:width\" content=\"698\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"joelynch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joelynch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/\"},\"author\":{\"name\":\"joelynch\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2\"},\"headline\":\"If Steve Jobs Owned a 3PL\",\"datePublished\":\"2016-07-28T12:11:22+00:00\",\"dateModified\":\"2021-04-07T19:23:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/\"},\"wordCount\":743,\"image\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png\",\"articleSection\":[\"Logistics\",\"Sales & Marketing\",\"Supply Chain\",\"Technology\",\"Transportation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/\",\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/\",\"name\":\"If Steve Jobs Owned a 3PL | The Logistics of Logistics\",\"isPartOf\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png\",\"datePublished\":\"2016-07-28T12:11:22+00:00\",\"dateModified\":\"2021-04-07T19:23:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2\"},\"description\":\"I am no Steve Jobs, but I am offering a great new webinar that will help you transform your service offering and accelerate your sales growth.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#primaryimage\",\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png\",\"contentUrl\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png\",\"width\":698,\"height\":400},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#website\",\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/\",\"name\":\"The Logistics of Logistics\",\"description\":\"3PL Growth Strategies \/ Logistics & Supply Chain Training\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thelogisticsoflogistics.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2\",\"name\":\"joelynch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/31de1763aa673fdbd4873fd3a1227e08cfdb457850ddd0aca962b1dbfb1a7e27?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/31de1763aa673fdbd4873fd3a1227e08cfdb457850ddd0aca962b1dbfb1a7e27?s=96&d=mm&r=g\",\"caption\":\"joelynch\"},\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/author\/joelynch\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"If Steve Jobs Owned a 3PL | The Logistics of Logistics","description":"I am no Steve Jobs, but I am offering a great new webinar that will help you transform your service offering and accelerate your sales growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/","og_locale":"en_US","og_type":"article","og_title":"If Steve Jobs Owned a 3PL | The Logistics of Logistics","og_description":"I am no Steve Jobs, but I am offering a great new webinar that will help you transform your service offering and accelerate your sales growth.","og_url":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/","og_site_name":"The Logistics of Logistics","article_published_time":"2016-07-28T12:11:22+00:00","article_modified_time":"2021-04-07T19:23:47+00:00","og_image":[{"width":698,"height":400,"url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png","type":"image\/png"}],"author":"joelynch","twitter_misc":{"Written by":"joelynch","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#article","isPartOf":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/"},"author":{"name":"joelynch","@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2"},"headline":"If Steve Jobs Owned a 3PL","datePublished":"2016-07-28T12:11:22+00:00","dateModified":"2021-04-07T19:23:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/"},"wordCount":743,"image":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png","articleSection":["Logistics","Sales & Marketing","Supply Chain","Technology","Transportation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/","url":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/","name":"If Steve Jobs Owned a 3PL | The Logistics of Logistics","isPartOf":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#primaryimage"},"image":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png","datePublished":"2016-07-28T12:11:22+00:00","dateModified":"2021-04-07T19:23:47+00:00","author":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2"},"description":"I am no Steve Jobs, but I am offering a great new webinar that will help you transform your service offering and accelerate your sales growth.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thelogisticsoflogistics.com\/steve-jobs-owned-3pl\/#primaryimage","url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png","contentUrl":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png","width":698,"height":400},{"@type":"WebSite","@id":"https:\/\/www.thelogisticsoflogistics.com\/#website","url":"https:\/\/www.thelogisticsoflogistics.com\/","name":"The Logistics of Logistics","description":"3PL Growth Strategies \/ Logistics & Supply Chain Training","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thelogisticsoflogistics.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/047ee8f3001877502c1dce72965c2fc2","name":"joelynch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/31de1763aa673fdbd4873fd3a1227e08cfdb457850ddd0aca962b1dbfb1a7e27?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/31de1763aa673fdbd4873fd3a1227e08cfdb457850ddd0aca962b1dbfb1a7e27?s=96&d=mm&r=g","caption":"joelynch"},"url":"https:\/\/www.thelogisticsoflogistics.com\/author\/joelynch\/"}]}},"jetpack_featured_media_url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2017\/01\/steve-jobs-post.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts\/4478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/comments?post=4478"}],"version-history":[{"count":0,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts\/4478\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/media\/4479"}],"wp:attachment":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/media?parent=4478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/categories?post=4478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/tags?post=4478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}