The opposite of cold calling may be the key to growing your sales.<\/p>\n
I talk to companies every week about their frustration with cold calling. It is a painful and inefficient way to get new sales, but for many the alternatives seem daunting and unattainable. Growing your sales without cold calling is challenging, but very doable.<\/p>\n
The Problems with Cold Calling<\/strong><\/p>\n When you cold-call someone:<\/p>\n The Opposite of Cold Calling<\/strong><\/p>\n The opposite of cold-calling is having a prospect call you. When a prospect calls you, the following is typically true:<\/p>\n Obviously, every sales person would prefer prospects call them, but how do you make that happen?<\/p>\n Getting a Prospect to Contact You<\/strong><\/p>\n Your ideal prospect is most likely using the web to find solutions to their biggest problems. Your challenge is being found as one of those solutions.<\/p>\n\n
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