{"id":9194,"date":"2024-05-10T16:19:19","date_gmt":"2024-05-10T20:19:19","guid":{"rendered":"https:\/\/www.thelogisticsoflogistics.com\/?p=9194"},"modified":"2025-07-11T18:07:20","modified_gmt":"2025-07-11T22:07:20","slug":"turning-cold-outreach-into-gold-with-matt-castriotta","status":"publish","type":"post","link":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/","title":{"rendered":"Turning Cold Outreach into Gold with Matt Castriotta"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"uSg02\">\n<div class=\"Fx02X l8Tnu\">\n<div class=\"_Tm_J\">\n<div class=\"kcAOr t9ThB\" data-testid=\"RecipientWell\">\n<div class=\"___sj378o0 fly5x3f f1l02sjl f113hnb5\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"UniqueMessageBody\" class=\"XbIp4 jmmB7 GNqVo allowTextSelection OuGoX\" tabindex=\"-1\" role=\"document\" aria-label=\"Cuerpo del mensaje\">\n<div>\n<div>\n<div lang=\"en-US\">\n<div>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/matt-castriotta\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"0\">Matt Castriotta<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/josephlynchjr\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-linkindex=\"1\">Joe Lynch<\/a>\u00a0discuss turning cold outreach into gold.\u00a0Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide\u00a0B2B demand generation solutions for logistics sales leaders.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/31235137\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/000000\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe><\/p>\n<h2><b>About Matt Castriotta<\/b><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/matt-castriotta\/\">Matt Castriotta<\/a> is a Growth Hacking and B2B Marketing\/Strategy Expert. Before starting Castriotta Growth Hacking, he spent over 10 years closing some of the biggest logistics freight spends in the world at a family-owned, 3PL. He loves people, process, and technology. When he\u2019s not working, he spends his time with an amazing girlfriend that he met through his panel style dating podcast (thegoodguyspodcast.com).<\/p>\n<h2><b>About Castriotta Growth Hacking<\/b><\/h2>\n<p><a href=\"https:\/\/castriottagrowthhacking.com\/\">Castriotta Enterprises Growth Hacking<\/a> creates custom tailored, B2B demand generation solutions to help executives, entrepreneurs, sales leaders and staff grow B2B focused companies faster than they ever thought was possible.<\/p>\n<h2><strong>Key Takeaways: Turning Cold Outreach into Gold<\/strong><\/h2>\n<ul>\n<li data-sourcepos=\"3:1-3:158\">Castriotta Growth Hacking helps sales teams overcome scarcity mentality and adopt an abundance mindset for consistent lead generation.<\/li>\n<li data-sourcepos=\"4:1-4:205\">They offer professional coaching to address specific challenges faced by salespeople, such as crafting responses to prospects, navigating internal processes, and handling objections.<\/li>\n<li data-sourcepos=\"5:1-5:190\">Their services focus on optimizing sales workflows by reducing time spent on tasks like prospect vetting and replicating successful sales behaviors across teams.<\/li>\n<li data-sourcepos=\"6:1-6:257\">Castriotta Growth Hacking assists with crafting narratives to position companies as trusted advisors in their target audience&#8217;s minds. They offer services like outlining, ghostwriting, and pitching content to relevant publications.<\/li>\n<li data-sourcepos=\"7:1-7:166\">They advocate for a programmatic approach to lead nurturing through email and LinkedIn campaigns to secure sales appointments.<\/li>\n<li data-sourcepos=\"8:1-8:254\">Castriotta Growth Hacking provides solutions to reach decision-makers efficiently using various methods including LinkedIn targeting, email marketing, text message marketing, and direct mail campaigns.<\/li>\n<li data-sourcepos=\"9:1-9:214\">They offer consultations to help businesses select and implement the right technology stack for their growth hacking needs. This includes data enrichment and marketing automation tools.<\/li>\n<\/ul>\n<h2><strong>Learn More About Turning Cold Outreach into Gold<\/strong><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/matt-castriotta\/\">Matt Castriotta | Linkedin<\/a><\/p>\n<p id=\"ember4995\" class=\"ember-view org-top-card-summary__title text-display-medium-bold full-width \" title=\"Castriotta Growth Hacking\"><a href=\"https:\/\/www.linkedin.com\/company\/castriotta-growth-hacking\/\">Castriotta Growth Hacking | Linkedin<\/a><\/p>\n<p title=\"Castriotta Growth Hacking\"><a href=\"https:\/\/castriottagrowthhacking.com\/\">Castriotta Growth Hacking<\/a><\/p>\n<p title=\"Castriotta Growth Hacking\"><a href=\"https:\/\/calendly.com\/castriottagrowthhacking\/30min?month=2024-05\">Matt Castriotta | Calendar<\/a><\/p>\n<p title=\"Castriotta Growth Hacking\"><a href=\"http:\/\/TheGoodGuysPodcast.com\">The Good Guys Podcast<\/a><\/p>\n<h2><strong>Episode Sponsor: TMSA<\/strong><\/h2>\n<p><a href=\"https:\/\/www.tmsatoday.org\/\">TMSA &#8211; Transportation Marketing &amp; Sales Association<\/a><\/p>\n<p><span class=\"ui-provider bi bfh avw bfi bfj bfk bfl bfm bfn bfo bfp bfq bfr bfs bft bfu bfv bfw bfx bfy bfz bga bgb bgc bgd bge bgf bgg bgh bgi bgj bgk bgl bgm bgn\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.tmsatoday.org\/elevate-global-marketing-summit-and-sales-summit\" href=\"https:\/\/www.tmsatoday.org\/elevate-global-marketing-summit-and-sales-summit\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"V\u00ednculo TMSA ELEVATE - Transportation Marketing &amp; Sales Summit (tmsatoday.org)\">TMSA ELEVATE &#8211; Transportation Marketing &amp; Sales Summit<\/a><\/span><\/p>\n<p><span class=\"ui-provider bi bfh avw bfi bfj bfk bfl bfm bfn bfo bfp bfq bfr bfs bft bfu bfv bfw bfx bfy bfz bga bgb bgc bgd bge bgf bgg bgh bgi bgj bgk bgl bgm bgn\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.thelogisticsoflogistics.com\/building-a-freight-sales-marketing-community-with-jennifer-karpus-romain\/\" href=\"https:\/\/www.thelogisticsoflogistics.com\/building-a-freight-sales-marketing-community-with-jennifer-karpus-romain\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"V\u00ednculo Building a Freight Sales &amp; Marketing Community (thelogisticsoflogistics.com)\">Building a Freight Sales &amp; Marketing Community | The Logistics of Logistics<\/a><\/span><\/p>\n<h2 title=\"Castriotta Growth Hacking\"><strong>Episode Sponsor: Revenova<\/strong><\/h2>\n<p title=\"Castriotta Growth Hacking\"><span class=\"ui-provider bi bfh avw bfi bfj bfk bfl bfm bfn bfo bfp bfq bfr bfs bft bfu bfv bfw bfx bfy bfz bga bgb bgc bgd bge bgf bgg bgh bgi bgj bgk bgl bgm bgn\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/revenova.com\/contact-us\/\" href=\"https:\/\/revenova.com\/contact-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"V\u00ednculo Contact Us | Revenova\">Contact Us | Revenova<\/a><\/span><\/p>\n<p title=\"Castriotta Growth Hacking\"><span class=\"ui-provider bi bfh avw bfi bfj bfk bfl bfm bfn bfo bfp bfq bfr bfs bft bfu bfv bfw bfx bfy bfz bga bgb bgc bgd bge bgf bgg bgh bgi bgj bgk bgl bgm bgn\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.thelogisticsoflogistics.com\/the-crm-powered-tms-with-michael-horvath\/\" href=\"https:\/\/www.thelogisticsoflogistics.com\/the-crm-powered-tms-with-michael-horvath\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"V\u00ednculo The CRM-Powered TMS with Michael Horvath (thelogisticsoflogistics.com)\">The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics<\/a><\/span><\/p>\n<h2 class=\"p1\"><b>The Logistics of Logistics Podcast<\/b><\/h2>\n<ul class=\"ul1\">\n<li class=\"li2\">If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.<\/li>\n<li class=\"li3\"><span class=\"s5\">The Logistics of Logistics Podcast:\u00a0<a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz\"><span class=\"s2\">Google<\/span><\/a>,\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-logistics-of-logistics-podcast\/id1409735368\"><span class=\"s2\">Apple<\/span><\/a>,\u00a0<a href=\"https:\/\/www.thelogisticsoflogistics.com\/\"><span class=\"s2\">Castbox<\/span><\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ\"><span class=\"s2\">Spotify<\/span><\/a>,\u00a0<a href=\"https:\/\/www.stitcher.com\/podcast\/dancewaves\/the-logistics-of-logistics\"><span class=\"s2\">Stitcher<\/span><\/a>,\u00a0<a href=\"https:\/\/player.fm\/series\/the-logistics-of-logistics-podcast\"><span class=\"s2\">PlayerFM<\/span><\/a>,\u00a0<a href=\"http:\/\/tun.in\/pi548\"><span class=\"s2\">Tunein<\/span><\/a>,\u00a0<a href=\"https:\/\/www.podbean.com\/podcast-detail\/dtyrb-7364a\/The-Logistics-of-Logistics-Podcast\"><span class=\"s2\">Podbean<\/span><\/a>,\u00a0<a href=\"https:\/\/www.owltail.com\/podcast\/23776-The-Logistics-of-Logistics-Podcast\/episodes\"><span class=\"s2\">Owltail<\/span><\/a>, <a href=\"https:\/\/directory.libsyn.com\/shows\/view\/id\/thelolpodcast\"><span class=\"s2\">Libsyn<\/span><\/a>,\u00a0<a href=\"https:\/\/overcast.fm\/itunes1409735368\/the-logistics-of-logistics-podcast\"><span class=\"s2\">Overcast<\/span><\/a><\/span><\/li>\n<li class=\"li3\"><span class=\"s4\"><a href=\"https:\/\/www.youtube.com\/channel\/UCQPVXYJLkj3mIceUYPIOedA\"><span class=\"s6\">Check out The Logistics of Logistics on Youtube<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":79,"featured_media":9196,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1012,991,985],"tags":[],"class_list":["post-9194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-podcast","category-sales-marketing"],"featured_image_src":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png","author_info":{"display_name":"Joe Lynch","author_link":"https:\/\/www.thelogisticsoflogistics.com\/author\/joe-lynch\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Turning Cold Outreach into Gold with Matt Castriotta<\/title>\n<meta name=\"description\" content=\"Matt Castriotta\u00a0and\u00a0Joe Lynch\u00a0discuss turning cold outreach into gold.\u00a0Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide\u00a0B2B demand generation solutions for logistics sales leaders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning Cold Outreach into Gold with Matt Castriotta\" \/>\n<meta property=\"og:description\" content=\"Matt Castriotta\u00a0and\u00a0Joe Lynch\u00a0discuss turning cold outreach into gold.\u00a0Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide\u00a0B2B demand generation solutions for logistics sales leaders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/\" \/>\n<meta property=\"og:site_name\" content=\"The Logistics of Logistics\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-10T20:19:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-11T22:07:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Joe Lynch\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joe Lynch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/\"},\"author\":{\"name\":\"Joe Lynch\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/05616db7244876aebf4bcac558c7ce54\"},\"headline\":\"Turning Cold Outreach into Gold with Matt Castriotta\",\"datePublished\":\"2024-05-10T20:19:19+00:00\",\"dateModified\":\"2025-07-11T22:07:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/\"},\"wordCount\":605,\"image\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png\",\"articleSection\":[\"Logistics\",\"Podcast\",\"Sales &amp; Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/\",\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/\",\"name\":\"Turning Cold Outreach into Gold with Matt Castriotta\",\"isPartOf\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png\",\"datePublished\":\"2024-05-10T20:19:19+00:00\",\"dateModified\":\"2025-07-11T22:07:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/05616db7244876aebf4bcac558c7ce54\"},\"description\":\"Matt Castriotta\u00a0and\u00a0Joe Lynch\u00a0discuss turning cold outreach into gold.\u00a0Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide\u00a0B2B demand generation solutions for logistics sales leaders.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#primaryimage\",\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png\",\"contentUrl\":\"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png\",\"width\":1200,\"height\":626},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#website\",\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/\",\"name\":\"The Logistics of Logistics\",\"description\":\"3PL Growth Strategies \/ Logistics &amp; Supply Chain Training\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thelogisticsoflogistics.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/05616db7244876aebf4bcac558c7ce54\",\"name\":\"Joe Lynch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3167e39b86bd1dbfd92e87173e56bf360463f4a18712f9a5b4e12edc496f3d84?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3167e39b86bd1dbfd92e87173e56bf360463f4a18712f9a5b4e12edc496f3d84?s=96&d=mm&r=g\",\"caption\":\"Joe Lynch\"},\"url\":\"https:\/\/www.thelogisticsoflogistics.com\/author\/joe-lynch\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turning Cold Outreach into Gold with Matt Castriotta","description":"Matt Castriotta\u00a0and\u00a0Joe Lynch\u00a0discuss turning cold outreach into gold.\u00a0Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide\u00a0B2B demand generation solutions for logistics sales leaders.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/","og_locale":"en_US","og_type":"article","og_title":"Turning Cold Outreach into Gold with Matt Castriotta","og_description":"Matt Castriotta\u00a0and\u00a0Joe Lynch\u00a0discuss turning cold outreach into gold.\u00a0Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide\u00a0B2B demand generation solutions for logistics sales leaders.","og_url":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/","og_site_name":"The Logistics of Logistics","article_published_time":"2024-05-10T20:19:19+00:00","article_modified_time":"2025-07-11T22:07:20+00:00","og_image":[{"width":1200,"height":626,"url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png","type":"image\/png"}],"author":"Joe Lynch","twitter_misc":{"Written by":"Joe Lynch","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#article","isPartOf":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/"},"author":{"name":"Joe Lynch","@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/05616db7244876aebf4bcac558c7ce54"},"headline":"Turning Cold Outreach into Gold with Matt Castriotta","datePublished":"2024-05-10T20:19:19+00:00","dateModified":"2025-07-11T22:07:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/"},"wordCount":605,"image":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png","articleSection":["Logistics","Podcast","Sales &amp; Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/","url":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/","name":"Turning Cold Outreach into Gold with Matt Castriotta","isPartOf":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#primaryimage"},"image":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png","datePublished":"2024-05-10T20:19:19+00:00","dateModified":"2025-07-11T22:07:20+00:00","author":{"@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/05616db7244876aebf4bcac558c7ce54"},"description":"Matt Castriotta\u00a0and\u00a0Joe Lynch\u00a0discuss turning cold outreach into gold.\u00a0Matt is the Founder and CEO of Castriotta Growth Hacking, where they provide\u00a0B2B demand generation solutions for logistics sales leaders.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thelogisticsoflogistics.com\/turning-cold-outreach-into-gold-with-matt-castriotta\/#primaryimage","url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png","contentUrl":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png","width":1200,"height":626},{"@type":"WebSite","@id":"https:\/\/www.thelogisticsoflogistics.com\/#website","url":"https:\/\/www.thelogisticsoflogistics.com\/","name":"The Logistics of Logistics","description":"3PL Growth Strategies \/ Logistics &amp; Supply Chain Training","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.thelogisticsoflogistics.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/05616db7244876aebf4bcac558c7ce54","name":"Joe Lynch","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.thelogisticsoflogistics.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3167e39b86bd1dbfd92e87173e56bf360463f4a18712f9a5b4e12edc496f3d84?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3167e39b86bd1dbfd92e87173e56bf360463f4a18712f9a5b4e12edc496f3d84?s=96&d=mm&r=g","caption":"Joe Lynch"},"url":"https:\/\/www.thelogisticsoflogistics.com\/author\/joe-lynch\/"}]}},"jetpack_featured_media_url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/05\/feature-image-01-3.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts\/9194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/users\/79"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/comments?post=9194"}],"version-history":[{"count":1,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts\/9194\/revisions"}],"predecessor-version":[{"id":9640,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/posts\/9194\/revisions\/9640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/media\/9196"}],"wp:attachment":[{"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/media?parent=9194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/categories?post=9194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thelogisticsoflogistics.com\/wp-json\/wp\/v2\/tags?post=9194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}