{"id":9286,"date":"2024-09-03T18:39:12","date_gmt":"2024-09-03T22:39:12","guid":{"rendered":"https:\/\/www.thelogisticsoflogistics.com\/?p=9286"},"modified":"2025-07-11T16:14:46","modified_gmt":"2025-07-11T20:14:46","slug":"growing-in-a-hyper-competitive-market-with-samantha-jones","status":"publish","type":"post","link":"https:\/\/www.thelogisticsoflogistics.com\/growing-in-a-hyper-competitive-market-with-samantha-jones\/","title":{"rendered":"Growing in a Hyper Competitive Market with Samantha Jones"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/www.linkedin.com\/in\/samantha-e-jones8\/\">Samantha Jones<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/josephlynchjr\/\">Joe Lynch<\/a> discuss growing in a hyper competitive market. <span class=\"ui-provider ah nc lm nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi\" dir=\"ltr\">Samantha is the Founder of <a href=\"https:\/\/www.connectsjc.com\/\">Samantha Jones Consulting<\/a> which is focused on helping companies in the logistics industry increase their sustainable revenue by building and implementing customized and enhanced sales and brand strategies.<\/span><\/p>\n<p><span class=\"ui-provider dw os mq ot ou ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq pr ps pt pu pv pw px py\" dir=\"ltr\"><iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/32885127\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/000000\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\u00a0<\/span><\/p>\n<h2><strong>About Samantha Jones<\/strong><\/h2>\n<p><span class=\"ui-provider ah nc lm nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi\" dir=\"ltr\"><a href=\"https:\/\/www.linkedin.com\/in\/samantha-e-jones8\/\">Samantha Jones<\/a> has earned her established reputation for professionalism, thought leadership, forward thinking, educational insights, and market insights and resources, over the course of 5+ years of industry contributions. Samantha began her career as an entry level seller and in just 5 years progressed from Account Manager to Director of Enterprise Sales, to VP of Revenue, to Owner of Samantha Jones Consulting. Samantha\u2019s willingness to adopt and try progressive methods of sales outreach, and her constant education of the freight markets, allowed her to find and connect with prospects, build strong client relationships, drive continual YOY revenue growth, and add value to the companies she partnered with. Samantha has continually worked to enhance her strategies for sales and brand growth through years of experience and trial and error.\u00a0<\/span><\/p>\n<h2><strong>About Samantha Jones Consulting<\/strong><\/h2>\n<p><a href=\"https:\/\/www.connectsjc.com\/\">Samantha Jones Consulting<\/a> is focused on helping companies in the logistics industry increase their sustainable revenue by building and implementing customized and enhanced sales and brand strategies. Sales has become an increasingly difficult aspect of B2B business, and traditional marketing is becoming less effective. Samantha Jones Consulting helps companies apply practical, proven, and efficient strategies to increase opportunity pipelines and grow stronger company brands.<\/p>\n<h2 class=\"p2\"><strong>Key Takeaways: Growing in a Hyper Competitive Market<\/strong><\/h2>\n<ul>\n<li class=\"p2\">Emphasizing the importance of branding and marketing in the highly competitive logistics industry for sustainable growth.<\/li>\n<li class=\"p2\">Insights on the consolidation of the freight brokerage industry and the role of advanced technologies.<\/li>\n<li class=\"p2\">Entrepreneurial journey from small-town Kansas to logistics, operations, sales, startups, and strategy consulting.<\/li>\n<li class=\"p2\">Building personal brands for salespeople and leaders to create know-like-trust relationships and drive business growth.<\/li>\n<li class=\"p2\">Differentiating through unique solutions and value propositions amidst hyper-competitive markets with shrinking margins.<\/li>\n<li class=\"p2\">Samantha Jones&#8217; framework for understanding client nuances to create compelling brand identities and positioning.<\/li>\n<li class=\"p2\">Developing deep expertise, personal branding, and leveraging online presence for inbound leads and relationship-building.<\/li>\n<\/ul>\n<h3 class=\"p1\"><strong>Timestamps<\/strong><\/h3>\n<p class=\"p1\">(00:00:02) Samantha Jones Consulting<\/p>\n<p class=\"p1\">(00:02:51) Freight Brokers and Technology<\/p>\n<p class=\"p1\">(00:07:56) Trimble Insight Conference<\/p>\n<p class=\"p1\">(00:09:34) Samantha&#8217;s Background<\/p>\n<p class=\"p1\">(00:16:02) Freight Tech Industry and Marketing<\/p>\n<p class=\"p1\">(00:19:12) Building Personal Brands<\/p>\n<p class=\"p1\">(00:25:34) Hyper Competitive Market<\/p>\n<p class=\"p1\">(00:26:50) Identification and Discovery<\/p>\n<p class=\"p1\">(00:31:32) Sustainable Revenue<\/p>\n<p class=\"p1\">(00:34:28) Finding Niche and Expertise<\/p>\n<p class=\"p1\">(00:40:04) Sales Automation and Systems<\/p>\n<p class=\"p1\">(00:46:23) Positioning for Market Dynamics<\/p>\n<p class=\"p1\">(00:48:47) Sales Training and Talent<\/p>\n<p class=\"p1\">(00:53:25) Constructive Criticism<\/p>\n<p class=\"p1\">(00:56:42) <span class=\"ui-provider ah nc lm nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi\" dir=\"ltr\">5 Step Framework<\/span><\/p>\n<p class=\"p1\">(00:58:10) Sustainable Revenue Models<\/p>\n<p class=\"p1\">(00:59:07) Meet me for Coffee Podcast<\/p>\n<p class=\"p1\">(01:05:26) Upcoming Conferences<\/p>\n<h2><strong>Learn More About Growing in a Hyper Competitive Market<\/strong><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/samantha-e-jones8\/\">Samantha Jones | Linkedin<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/samantha-jones-consulting\/\">Samantha Jones Consulting | Linkedin<\/a><\/p>\n<p><a href=\"https:\/\/www.connectsjc.com\/\">Samantha Jones Consulting<\/a><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/@MeetMeForCoffee-Samantha\">Meet Me For Coffee | YouTube<\/a><\/p>\n<p><a href=\"https:\/\/open.spotify.com\/show\/7lvCTubYerF6TQ0xxkpX57?si=5590d0ddd4084f4e\">Meet Me For Coffee | Spotify<\/a><\/p>\n<p><a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/meet-me-for-coffee\/id1667652171\">Meet Me For Coffee | Apple<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/newsletters\/7128225203855228929\/?displayConfirmation=true\">Truckload Market Update | Newsletter<\/a><\/p>\n<h2><strong>Episode Sponsor: Trimble Transportion<\/strong><\/h2>\n<p><a id=\"LPUrlAnchor619423\" href=\"https:\/\/trimble.swoogo.com\/insight24-event\" target=\"_blank\" rel=\"noopener\">2024 Insight Tech Conference<\/a><\/p>\n<p><span class=\"ui-provider ah nc lm nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi\" dir=\"ltr\"> <a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.thelogisticsoflogistics.com\/revolutionizing-the-road-trimbles-tech-solutions-with-kelly-williams\/\" href=\"https:\/\/www.thelogisticsoflogistics.com\/revolutionizing-the-road-trimbles-tech-solutions-with-kelly-williams\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"V\u00ednculo Revolutionizing the Road: Trimble's Tech Solutions (thelogisticsoflogistics.com)\">Revolutionizing the Road: Trimble&#8217;s Tech Solutions with Kelly Williams | The Logistics of Logistics<\/a><\/span><\/p>\n<h2 class=\"p1\"><b>The Logistics of Logistics Podcast<\/b><\/h2>\n<ul class=\"ul1\">\n<li class=\"li2\">If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.<\/li>\n<li class=\"li3\"><span class=\"s5\">The Logistics of Logistics Podcast:\u00a0<a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz\"><span class=\"s3\">Google<\/span><\/a>,\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-logistics-of-logistics-podcast\/id1409735368\"><span class=\"s3\">Apple<\/span><\/a>,\u00a0<a href=\"https:\/\/www.thelogisticsoflogistics.com\/\"><span class=\"s3\">Castbox<\/span><\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ\"><span class=\"s3\">Spotify<\/span><\/a>,\u00a0<a href=\"https:\/\/www.stitcher.com\/podcast\/dancewaves\/the-logistics-of-logistics\"><span class=\"s3\">Stitcher<\/span><\/a>,\u00a0<a href=\"https:\/\/player.fm\/series\/the-logistics-of-logistics-podcast\"><span class=\"s3\">PlayerFM<\/span><\/a>,\u00a0<a href=\"http:\/\/tun.in\/pi548\"><span class=\"s3\">Tunein<\/span><\/a>,\u00a0<a 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Youtube<\/span><\/a><\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":79,"featured_media":9287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1012,991,985,709],"tags":[],"class_list":["post-9286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-podcast","category-sales-marketing","category-transportation"],"featured_image_src":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/09\/feature-image-01.png","author_info":{"display_name":"Joe 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