{"id":9318,"date":"2024-10-15T18:01:46","date_gmt":"2024-10-15T22:01:46","guid":{"rendered":"https:\/\/www.thelogisticsoflogistics.com\/?p=9318"},"modified":"2025-07-11T15:23:56","modified_gmt":"2025-07-11T19:23:56","slug":"the-revenue-engine-with-kara-smith-brown","status":"publish","type":"post","link":"https:\/\/www.thelogisticsoflogistics.com\/the-revenue-engine-with-kara-smith-brown\/","title":{"rendered":"The Revenue Engine with Kara Smith Brown"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/www.linkedin.com\/in\/karasmithbrown\/\">Kara Brown<\/a> and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/josephlynchjr\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"NotApplicable\" data-safelink=\"true\" data-linkindex=\"0\">Joe Lynch<\/a> discuss the revenue engine. Kara is the Founder and CRO of <a href=\"https:\/\/leadcoverage.com\/\">LeadCoverage<\/a>, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.<\/p>\n<p>[podcast <iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/33471952\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/000000\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe><\/p>\n<h2><b>About Kara Brown<\/b><\/h2>\n<p>A prominent thought leader in B2B go-to-market strategy, <a href=\"https:\/\/www.linkedin.com\/in\/karasmithbrown\/\">Kara Smith Brown<\/a> is CEO of LeadCoverage, the pioneering consultancy transforming approaches to PR, demand generation and marketing across the supply chain, heavy industrial, and tech sectors. Her successful corporate career started at Echo Global Logistics where she played a key role in its ascent to a market leader and celebrated IPO in 2009. In 2017 Kara leveraged her prior corporate experience to launch LeadCoverage, a strategy consultancy addressing all elements of the B2B sales conversion cycle for supply chain companies. Today LeadCoverage is an Inc. 5000 company and continues to grow. Kara's new book \"The Revenue Engine\" offers readers a guide to effective revenue-generating strategies. The book goes beyond theoretical concepts and serves as a playbook for crafting data-driven go-to-market strategies. These principles mirror the philosophy Kara has embodied and advocated throughout her career. Kara's achievements extend beyond her corporate success. She is an advocate for diverse emerging leaders. She has been named a \"Top Women in Marketing\" by PR Daily and her influence shapes future entrepreneurs through her many advisory roles as well as board membership in the Entrepreneur's Organization Atlanta chapter and LaunchPad2x. She is an Ironman triathlete and lives in Atlanta with her husband and two girls.<\/p>\n<h2><b>About LeadCoverage<\/b><\/h2>\n<div>\n<p><a href=\"https:\/\/leadcoverage.com\/\">LeadCoverage<\/a> <span id=\"p3R_mc0\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">is the premier supply chain go<\/span><\/span><\/span><span id=\"p3R_mc1\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">\u2013<\/span><\/span><\/span><span id=\"p3R_mc2\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">to<\/span><\/span><\/span><span id=\"p3R_mc3\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">\u2013<\/span><\/span><\/span><span id=\"p3R_mc4\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">market consulting group, dedicated to driving <\/span><\/span><\/span><span id=\"p3R_mc5\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">revenue growth for their clients. Company specializes<\/span><\/span><\/span><span id=\"p3R_mc6\" class=\"markedContent\"><\/span><span id=\"p3R_mc7\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">in crafting GTM strategies that are <\/span><\/span><\/span><span id=\"p3R_mc8\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">grounded in data<\/span><\/span><\/span><span id=\"p3R_mc9\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">\u2013<\/span><\/span><\/span><span id=\"p3R_mc10\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">backed insights and sophisticated mathematical models. Their proven expertise <\/span><\/span><\/span><span id=\"p3R_mc11\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">transforms businesses into market leaders, ensuring they stay ahead of the competition and<\/span><\/span><\/span><span id=\"p3R_mc12\" class=\"markedContent\"><br role=\"presentation\" \/><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">achieve sustained success. <\/span><\/span><\/span><span id=\"p3R_mc14\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">LeadCoverage's headquarters is located in the beautiful<\/span><\/span><\/span><span id=\"p3R_mc15\" class=\"markedContent\"><\/span><span id=\"p3R_mc16\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">Coda<\/span><\/span><\/span><span id=\"p3R_mc17\" class=\"markedContent\"><\/span><span id=\"p3R_mc18\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">building in Midtown Atlanta, <\/span><\/span><\/span><span id=\"p3R_mc20\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">adjacent to the Georgia Tech campus. This particular corridor<\/span><\/span><\/span><span id=\"p3R_mc21\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">\u2014<\/span><\/span><\/span><span id=\"p3R_mc22\" class=\"markedContent\"><\/span><span id=\"p3R_mc23\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">\"Supply Chain Square\"<\/span><\/span><\/span><span id=\"p3R_mc24\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">\u2014<\/span><\/span><\/span><span id=\"p3R_mc25\" class=\"markedContent\"><\/span><span id=\"p3R_mc26\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">also <\/span><\/span><\/span><span id=\"p3R_mc27\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">includes cloud warehousing company Stord, supply chain intelligence company Verusen, as well <\/span><\/span><\/span><span id=\"p3R_mc28\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">as the Georgia Tech Supply Chain & Logis<\/span><\/span><\/span><span id=\"p3R_mc29\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">tics Institute. <\/span><\/span><\/span><span id=\"p3R_mc31\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">For more information about LeadCoverage and its suite of supply chain, manufacturing, and<\/span><\/span><\/span><span id=\"p3R_mc32\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">logistics<\/span><\/span><\/span><span id=\"p3R_mc33\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">\u2013<\/span><\/span><\/span><span id=\"p3R_mc34\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">focused marketing, public relations, and analyst\u00a0 relations services, please <\/span><\/span><\/span><span id=\"p3R_mc35\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">visit<\/span><\/span><\/span><span id=\"p3R_mc36\" class=\"markedContent\"><\/span><span id=\"p3R_mc37\" class=\"markedContent\"> <span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">LeadCoverage's website<\/span><\/span><\/span><span id=\"p3R_mc38\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\"><span tabindex=\"0\">.<\/span><\/span><\/span><\/p>\n<h2 class=\"p1\"><b>The Revenue Engine: Fueling a B2B High Octane Pipeline by Kara Smith Brown<\/b><\/h2>\n<p class=\"p3\">Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book,\u00a0<i>The Revenue Engine<\/i>. This is your roadmap to building a powerful revenue engine:<\/p>\n<ul class=\"ul1\">\n<li class=\"li3\"><b>Share Good News<\/b>: Build relationships and keep conversations alive with compelling stories and data insights.<\/li>\n<li class=\"li3\"><b>Track Interest<\/b>: Identify opportunities and guide prospects through your pipeline effectively.<\/li>\n<li class=\"li3\"><b>Follow Up Consistently<\/b>: Convert leads into loyal customers with proactive engagement.<\/li>\n<\/ul>\n<p class=\"p3\">Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value\u2015empowering informed decisions.<\/p>\n<p class=\"p3\">Say goodbye to random acts of marketing and embrace a structured approach that delivers measurable results and secures your place at the executive table. Elevate your marketing game and drive your business forward!<\/p>\n<p class=\"p4\"><span class=\"s2\">Kara has written a book titled \"<a href=\"https:\/\/info.leadcoverage.com\/the-revenue-engine#form\"><span class=\"s3\"><i>The Revenue Engine: Fueling a B2B High Octane Pipeline<\/i><\/span><\/a>.\"<\/span><\/p>\n<p class=\"p3\">Pre-order Kara's book on Amazon here:\u00a0<a href=\"https:\/\/a.co\/d\/geq5TDn\"><span class=\"s4\">https:\/\/a.co\/d\/geq5TDn<\/span><\/a><\/p>\n<p class=\"p3\">To receive a free book, fill out this form and Kara will send you one in the mail:\u00a0<a href=\"https:\/\/info.leadcoverage.com\/the-revenue-engine#form\"><span class=\"s4\">The Revenue Engine | Kara Smith Brown<\/span><\/a><\/p>\n<h2 class=\"p1\"><strong>Key Takeaways: The Revenue Engine<\/strong><\/h2>\n<ul data-editing-info=\"\">\n<li>\n<div class=\"x_elementToProof\" data-olk-copy-source=\"MessageBody\">Kara Smith Brown and Joe Lynch discuss Kara's new book \"The Revenue Engine: Fueling a B2B High Octane Pipeline\" and some of the strategies outlined in the book including:<\/div>\n<ul data-editing-info=\"\">\n<li>\n<div class=\"x_elementToProof\">Ideal customer profile<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Executive thought leadership<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Intent data tools<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Sales partnerships<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">LeadCoverage\u00a0is the premier logistics and supply chain go-to-market consulting group, dedicated to driving revenue growth for their clients. Below are the services and results LeadCoverage clients receive:<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Marketing Automation<\/div>\n<ul data-editing-info=\"\">\n<li>\n<div class=\"x_elementToProof\">Streamlined Processes:\u00a0Automate repetitive tasks to save time and reduce errors.<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Targeted Campaigns:\u00a0Reach your ideal audience with personalized messages.<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Data-Driven Insights:\u00a0Gain valuable insights into your marketing efforts.<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Revenue Operations<\/div>\n<ul data-editing-info=\"\">\n<li>Aligned Teams:\u00a0Create a cohesive approach across sales, marketing, and customer service.<\/li>\n<li>Optimized Processes:\u00a0Streamline your revenue generation process for maximum efficiency.<\/li>\n<li>Data-Driven Decision Making:\u00a0Make informed decisions based on real-time data.<\/li>\n<\/ul>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Public Relations<\/div>\n<ul data-editing-info=\"\">\n<li>\n<div class=\"x_elementToProof\">Measurable\u00a0ROI:\u00a0Track the tangible results of your PR efforts.<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Thought Leadership:\u00a0Establish your brand as an industry expert.<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Media Relations:\u00a0Secure high-quality media placements to increase visibility.<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Paid Media Ads<\/div>\n<ul data-editing-info=\"\">\n<li>\n<div class=\"x_elementToProof\">Targeted Reach:\u00a0Connect with your ideal customers on the platforms they use.<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Measurable Results:\u00a0Track the performance of your campaigns and optimize for\u00a0better outcomes.<\/div>\n<\/li>\n<li>\n<div class=\"x_elementToProof\">Brand Awareness:\u00a0Increase your brand's visibility and reach a wider audience.<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 class=\"p1\"><strong>Timestamps<\/strong><\/h3>\n<p class=\"p1\">(00:00:02) The Revenue Engine<\/p>\n<p class=\"p1\">(00:00:21) Introducing Kara Smith Brown<\/p>\n<p class=\"p1\">(00:01:32) Ideal Customer Profile<\/p>\n<p class=\"p1\">(00:02:18) Account-Based Marketing and Intent Data<\/p>\n<p class=\"p1\">(00:05:50) Go-to-Market vs Marketing<\/p>\n<p class=\"p1\">(00:10:49) The Revenue Engine Book<\/p>\n<p class=\"p1\">(00:12:44) Kara Wagner's Background<\/p>\n<p class=\"p1\">(00:16:28) Global Clients and ODW Logistics<\/p>\n<p class=\"p1\">(00:19:21) Thought Leadership Strategy<\/p>\n<p class=\"p1\">(00:25:43) HubSpot Diamond Shop<\/p>\n<p class=\"p1\">(00:27:31) Writing \"The Revenue Engine\" Book<\/p>\n<p class=\"p1\">(00:32:41) Book Release Date and Data-Driven Go-to-Market<\/p>\n<p class=\"p1\">(00:36:47) Intent Data Tools<\/p>\n<p class=\"p1\">(00:42:07) Partnership Strategy<\/p>\n<p class=\"p1\">(00:45:38) Ideal Customer Profile Focus<\/p>\n<p class=\"p1\">(00:48:46) Three Go-to-Market Strategies Recap<\/p>\n<p class=\"p1\">(00:49:50) Measuring Success with Volume, Velocity, and Value<\/p>\n<p class=\"p1\">(00:53:25) Intent Data in Supply Chain<\/p>\n<p class=\"p1\">(00:59:00) Podcast Outro<\/p>\n<\/div>\n<div>\n<div>\n<div>\n<div>\n<h2><strong>Learn More About The Revenue Engine<\/strong><\/h2>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/karasmithbrown\/\">Kara Brown | LinkedIn<\/a><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/company\/lead-coverage\/\">LeadCoverage | LinkedIn<\/a><\/p>\n<p><a href=\"https:\/\/leadcoverage.com\/\">LeadCoverage<\/a><\/p>\n<p><a href=\"https:\/\/www.thelogisticsoflogistics.com\/lead-gen-for-logistics-with-kara-brown\/\">Lead Gen for Logistics with Kara Brown | The Logistics of Logistics<\/a><\/p>\n<p><span class=\"ui-provider dw vf lm vg vh vi vj vk vl vm vn vo vp vq vr vs vt vu vv vw vx vy vz wa wb wc wd we wf wg wh wi wj wk wl\" dir=\"ltr\"><a class=\"fui-Link ___1rxvrpe f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1hu3pq6 f11qmguv f19f4twv f1tyq0we f1g0x7ka fhxju0i f1qch9an f1cnd47f fqv5qza f1vmzxwi f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" title=\"https:\/\/www.globenewswire.com\/news-release\/2024\/08\/21\/2933571\/0\/en\/leadcoverage-ranks-on-inc-5000-list-for-third-consecutive-year-celebrating-unparalleled-growth-in-supply-chain-marketing.html\" href=\"https:\/\/www.globenewswire.com\/news-release\/2024\/08\/21\/2933571\/0\/en\/LeadCoverage-Ranks-on-Inc-5000-List-for-Third-Consecutive-Year-Celebrating-Unparalleled-Growth-in-Supply-Chain-Marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"V\u00ednculo LeadCoverage Ranks on Inc. 5000 List for Third Consecutive (globenewswire.com)\">LeadCoverage Ranks on Inc. 5000 List for Third Consecutive<\/a><\/span><\/p>\n<h2><strong>The Logistics of Logistics Podcast<\/strong><\/h2>\n<ul>\n<li>If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.<\/li>\n<li>The Logistics of Logistics Podcast:\u00a0<a href=\"https:\/\/podcasts.google.com\/?feed=aHR0cHM6Ly90aGVsb2xwb2RjYXN0LmxpYnN5bi5jb20vcnNz\">Google<\/a>,\u00a0<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-logistics-of-logistics-podcast\/id1409735368\">Apple<\/a>,\u00a0<a href=\"https:\/\/www.thelogisticsoflogistics.com\/\">Castbox<\/a>,\u00a0<a href=\"https:\/\/open.spotify.com\/show\/2R6BcnTSREZ7fOx9EIoI36?si=9SxorwsJTOicUq7hOEQaYQ\">Spotify<\/a>,\u00a0<a href=\"https:\/\/www.stitcher.com\/podcast\/dancewaves\/the-logistics-of-logistics\">Stitcher<\/a>,\u00a0<a href=\"https:\/\/player.fm\/series\/the-logistics-of-logistics-podcast\">PlayerFM<\/a>,\u00a0<a href=\"http:\/\/tun.in\/pi548\">Tunein<\/a>,\u00a0<a href=\"https:\/\/www.podbean.com\/podcast-detail\/dtyrb-7364a\/The-Logistics-of-Logistics-Podcast\">Podbean<\/a>,\u00a0<a href=\"https:\/\/www.owltail.com\/podcast\/23776-The-Logistics-of-Logistics-Podcast\/episodes\">Owltail<\/a>,\u00a0<a href=\"https:\/\/directory.libsyn.com\/shows\/view\/id\/thelolpodcast\">Libsyn<\/a>,\u00a0<a href=\"https:\/\/overcast.fm\/itunes1409735368\/the-logistics-of-logistics-podcast\">Overcast<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/channel\/UCQPVXYJLkj3mIceUYPIOedA\">Check out The Logistics of Logistics on Youtube<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":79,"featured_media":9321,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1012,991,985,709],"tags":[],"class_list":["post-9318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logistics","category-podcast","category-sales-marketing","category-transportation"],"featured_image_src":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2024\/10\/feature-image-01-3.png","author_info":{"display_name":"Joe Lynch","author_link":"https:\/\/www.thelogisticsoflogistics.com\/author\/joe-lynch\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Revenue Engine with Kara Smith Brown<\/title>\n<meta name=\"description\" content=\"Kara Brown and\u00a0Joe Lynch discuss the revenue engine. 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