{"version":"1.0","provider_name":"The Logistics of Logistics","provider_url":"https:\/\/www.thelogisticsoflogistics.com","author_name":"Nathalie X","author_url":"https:\/\/www.thelogisticsoflogistics.com\/author\/nathalie\/","title":"Beyond FBA: Unlocking Amazon's Fulfillment for Retailers","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"F1wZfENXN0\"><a href=\"https:\/\/www.thelogisticsoflogistics.com\/beyond-fba-unlocking-amazons-fulfillment-for-retailers-with-wainwright-yu\/\">Beyond FBA: Unlocking Amazon&#8217;s Fulfillment for Retailers with Wainwright Yu<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.thelogisticsoflogistics.com\/beyond-fba-unlocking-amazons-fulfillment-for-retailers-with-wainwright-yu\/embed\/#?secret=F1wZfENXN0\" width=\"600\" height=\"338\" title=\"&#8220;Beyond FBA: Unlocking Amazon&#8217;s Fulfillment for Retailers with Wainwright Yu&#8221; &#8212; The Logistics of Logistics\" data-secret=\"F1wZfENXN0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.thelogisticsoflogistics.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.thelogisticsoflogistics.com\/wp-content\/uploads\/2025\/12\/featuree-image.png","thumbnail_width":1233,"thumbnail_height":644,"description":"In \u201cBeyond FBA: Unlocking Amazon's Fulfillment for Retailers\u201d, Joe Lynch and Wainwright Yu, the General Manager and Director for Amazon\u2019s externalized fulfillment services, including Buy with Prime and Multichannel Fulfillment, discuss how retailers can scale their brands by leveraging Amazon's global logistics and the Prime badge to drive multi-channel growth."}